Privacy Policy

Operated by Roadfly Holdings Pte Ltd
Last updated: 20 Nov 2025

1. Introduction
At shop.roads.sg, operated by Roadfly Holdings Pte Ltd, we are committed to protecting your privacy and personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit or make a purchase from our website.

By using our Site, you agree to the practices described in this Policy.

2. Information We Collect
2.1 Personal Information
We collect information that you voluntarily provide when you place an order, create an account, or contact us. This may include:
- Name
- Email address
- Phone number
- Billing and shipping address

Payment information (processed securely by our payment gateways)

2.2 Automatically Collected Information
When you browse our Site, we automatically collect certain data such as:
- IP address
- Browser type and device information
- Pages viewed
- Referring website
- Cookies and tracking data

This helps us improve Site performance and user experience.

3. How We Use Your Information
We use your information to:
- Process and fulfil orders
- Provide order updates and customer support
-Prevent fraud and enhance security
- Improve our website functionality and user experience
- Send marketing updates (only if you opt in)
- Comply with legal and regulatory obligations

4. Sharing Your Information
We may share your data with trusted service providers, including:

4.1 Shopify
Our store is powered by Shopify, which processes your personal and payment data securely.
Shopify’s Privacy Policy: https://www.shopify.com/legal/privacy

4.2 Third-Party Partners
These may include:
- Payment processors (Stripe, PayPal, Shopify Payments)
- Delivery couriers
- Marketing tools (Google Analytics, Meta Ads)

We do not sell or rent your personal information.

5. Cookies and Tracking Technologies
We use cookies to:
- Enhance site navigation
- Remember your preferences
- Enable secure checkout
- Analyse site traffic

You may disable cookies in your browser settings, but doing so may affect site functionality.

6. Marketing Communications
You may receive newsletters or promotional messages only if you have opted in.
You can unsubscribe anytime via:

The “unsubscribe” link in emails or emailing us at admin@roads.sg

7. Data Retention
We retain your information for as long as necessary to:
- Fulfil orders
- Meet legal obligations
- Resolve disputes

You may request deletion of your data at any time (see Section 10).

8. Data Protection & Security
We implement reasonable security measures to protect your data, including:
- Encrypted payment processing
- Secure servers
- Restricted internal access

No method of online transmission is 100% secure, but we work to maintain industry-standard protection.

9. Third-Party Links
Our Site may contain links to third-party websites.
We are not responsible for the privacy practices of these sites and encourage you to review their policies.

10. Your Rights
For Singapore Users (PDPA):

You have the right to:
- Access your personal data
- Correct inaccurate data
- Withdraw consent to marketing
- Request deletion of your data (where legally permissible)

For EU/EEA Users (GDPR – if applicable):
You may also:
- Request data portability
- Restrict processing
- Object to automated decision-making

To exercise your rights, contact us at admin@roads.sg

11. Changes to This Privacy Policy
We may update this policy occasionally.
Changes will be posted on this page with an updated "Last updated" date.

12. Contact Us
For questions about this Privacy Policy or your personal data, contact us at:

Roadfly Holdings Pte Ltd
shop.roads.sg
1013 Geylang East Avenue 3
#03-124
Singapore 389728
Email: admin@roads.sg